Tuesday, February 5, 2013

Stringing them along: Ron Hill celebrates taking gold in the 1970 Commonwealth Games marathon.


Hill was the first athlete to compete on the world stage in a string vest, before going on to earn a PhD in textile chemistry. He says: “I was looking for a way to get more air passing over the body, which evaporates sweat and cools the body – it didn’t won’t work if the body is covered by a full, cotton vest. It was in 1968 that I had the thought to wear a string vest, as it’s full of holes! I went to my local Army and Navy store in Stockport, bought the vest and it worked. The first time I wore the string vest was in the 1968 Olympics in Mexico City, and there was a gasp from the crowd when I stepped out wearing a string vest, no shoes and bikini shorts.”

Friday, March 9, 2012

The string vest finally comes unspun

String vest wearer Rab C Nesbitt

It was once a symbol of unreconstructed masculinity, beloved of miners and builders and warming the out-of-shape bodies of characters such as Alf Garnett, Jim Royle and Rab C Nesbitt.

Now, however, the string vest is facing extinction, shunned by today's well-groomed, modern man.

Unlike Andy Capp, metrosexual males apparently prefer a classier looking white singlet.

Citing a lack of vested interest, the retailer Asda has decided that the market for the string alternative has unravelled to the extent that it will no longer stock them.

Even the few men who would still willingly pull on a string vest are not buying them, the chain's research suggests, as their more fashion-conscious wives and partners will not let them.

Invented in 1933 by Henrik Brun, a commandant in the Norwegian army, string vests took a scientific approach to keeping warm, by trapping insulating pockets of air close to the skin.

The garment had its heyday in the 1950s, but sales began to look a little threadbare in the 1980s.

Increasingly ragged during the 1990s, by two years ago they had disintegrated completely.

Ed Watson, a spokesman for Asda, said: "The once familiar site of a butch man with his stomach bulging in a string vest is now a thing of the past.

'Building sites will never be the same again."

Article by Gary Cleland - 7 December 2007


Wednesday, March 7, 2012

String Vest

Company: SAATCHI & SAATCHI, GERMANY, Frankfurt Creative Director: Eberhard Kirchhoff/Thomas Kanofsky Copywriter: Michael Causemann Art Director: André Sendel Account Supervisor: Marion Huwatscheck/Ronja Schuett Advertiser's Supervisor: Jutta Meyer/Matthias Becker Photographer: GOSTA REILAND The Print Ad titled STRING VEST was done by Saatchi & Saatchi advertising agency for product: Ariel (brand: Ariel) in Germany. It was released in the Nov 2005.

String Underwear Adverts